Giant Does Not Form New Interactive Group

PITTSBURGH, PA – February, 2008 – Giant Ideas is pleased to announce that it is not forming a new interactive group or division. The surprise announcement came today amid much speculation and anticipation among the national press, and ends months of useless and rampant rumors.

“We have always believed in an integrated approach to marketing and advertising,” said Bryan K. Ward, CEO of Giant Ideas. “Forming a separate division for digital or interactive services would seem kind of pointless and redundant. Our entire staff is dedicated to interactive services, just like they are to media, account planning, branding and creative... not necessarily in that order.”

Giant Ideas recently hired Damian Hassán as Interactive Design Director, which on the surface might seem to contradict Mr. Ward’s previous comment. “Not at all,” he explained. “Damian is an extremely talented and valuable addition to our growing staff. He is incredibly gifted in many areas, including design and motion graphics, but he will certainly function primarily as the lead on interactive projects. But, he works hand-in-hand with our entire staff, he isn’t part of a separate group or division.”