Giant Ideas Tackles Smoker's Health

PITTSBURGH, PA – Giant Ideas, one of the nation’s premiere creative agencies, is proud to announce that they have been selected by Tabacur LLC of Denver Colorado to brand and introduce an exciting new "Smoker’s Health" product to the consumer marketplace.

Tabacur, a sister company to Vale Enterprises (well-known for its line of scientific nutrition and detoxification products), is delving into a brand new category, products developed exclusively to promote health among tobacco smokers. "It is a fact that not all smokers can or will quit," said Bill Smart, President, "but no one has developed a product specifically formulated to give them back some of what smoking takes away from their bodies. We believe there is a market for such a product."

Giant’s assignment will be to develop a compelling brand name, packaging and support materials to launch this exciting new product to the marketplace in only a few months. "We’re known for our ability to hit the ground running," said Bryan Ward, CEO of Giant Ideas, "and we have a lot of experience with projects like this one. We’re looking forward to the challenge."